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Panels & Presentations
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Sound Travels: Music Tourism
TIME: 11:00 AM
LOCATION: Toboggan Brewing Co • 585 Richmond Street • London, ON
Music and tourism are powerful forces that shape the identity, economy, and cultural vibrancy of cities. This dynamic panel explores how these two sectors intersect to drive urban development, attract global visitors, and foster local pride. From music festivals that draw thousands of tourists to heritage tours centered on iconic artists and venues, music tourism has become a key strategy in city branding and revitalization.
Panelists
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Sweety Bharij
Regional Development Advisor, Ministry of Tourism, Culture and Gaming -
Kate Johnston
Executive Director, Hillside Community Festival -
Emmanuel Patterson
President & Founder, F7 Entertainment -
Gillian Wilkinson McDaniel
Focal Point, Jamaica UNESCO City of Music
Moderator
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Joanne Wolnik
Executive Director, Ontario’s Southwest Regional Tourism Organization
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