Speakers

Lisa La Rocca is Director of Operations at independent record label and events company Sonic Unyon Records in Hamilton. She founded the Fresh Up R&B Fest in 2022 and leads logistics on other Sonic Unyon produced festivals Supercrawl, Because Beer, Why Not Wine, as well as many other events. Lisa is currently chair of Hamilton’s Music Advisory Team, co-chair of the newly formed Women in Music Hamilton/Halton chapter. She was the music sector representative on the Mayor’s Taskforce for Economic Recovery in Hamilton, and in 2022 spearheaded the Music Cities Forum and Hamilton Music Business Study alongside Sound Diplomacy and other partners in the city. She is a part-time PhD student in the Communication and Culture program at York University with a focus on Popular Music Studies and holds an M.A. in Communication and New Media from McMaster University.