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Sandra Wall left the swedish news media as a culture and entertainment editor to become an active part of the creative industries development in her hometown Norrköping, just south of Stockholm. Studies at the Universities of Stockholm and Linköping led to a background in cultural industries, i.e. marketing for the regional theatre östgötateatern, freelance - culture critic/ reviewer in the region östergötland and volunteering for presscentre at Stockholm Filmfestival.

When Norrköping was designated the first Nordic Unesco City of Music in the global network Creative Cities in 2017 she was recruited as the focal point. The main focus has been creative industries development, gender equality in the creative sector and sustainable live events as a driver for growth and social sustainability. Norrköping also works as a UNESCO creative city to enhance social sustainability and work for the SDGs in a creative, longterm strategic process.

As an active part of the Trade and Industry Department (municipal head office), she is a global ambassador for local business as well as the hostess for international site visits in Norrköping. Norrköping worked with Sound Diplomacy since it was founded and Sandra Wall was a part of the very first jury for the Music Cities Awards in 2020.


Building Prosperous Cities Through Music

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The Light of East Ensemble


  • logo London Music Office
  • logo City of London
  • logo Tourism London
  • logo London Arts Council
  • logo London Economic Development Corporation
  • logo London Chamber of Commerce
Funding Partner
  • logo London Community Recovery Network