TIME: 2:35 PM
LOCATION: RBC Place • 300 York St. • London, ON
Music Tourism is a vital part of any destination marketing organization. Music tourists are known to travel far and wide to catch their favourite artist and spend the necessary dollars along the way. While many may only think of the busy summer festival season, music draws tourists 365 days a year with brick-and-mortar venues building audience capacity year-round. How can your community attract investment through music tourism? Learn from a panel of industry heavy hitters on the impact music can have on your local tourism industry.
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