Talks

Driving Recovery Through Music Tourism

TIME: 2:35 PM

LOCATION: RBC Place • 300 York St. • London, ON

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Music Tourism is a vital part of any destination marketing organization. Music tourists are known to travel far and wide to catch their favourite artist and spend the necessary dollars along the way. While many may only think of the busy summer festival season, music draws tourists 365 days a year with brick-and-mortar venues building audience capacity year-round. How can your community attract investment through music tourism? Learn from a panel of industry heavy hitters on the impact music can have on your local tourism industry.

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Panelists

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  Minto Schneider

  President & CEO, Inter Ocean Inc.

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  Cheryl Finn

  General Manager, Tourism London

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  Erin Benjamin

  President & CEO, Canadian Live Music Association

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  Mercedes Caxaj

  Artistic Director Sunfest-London Committee for Cross Cultural Arts